Criteria For The Services Of Search Engine Optimization
In my day job, we are in touch every now and then customers ask about search engine positioning and optimization. Most of the time the customer is contacted by SEO (Search Engine Optimisation) consultant trying to talk to them to pay a lot of money on search engine optimization services. SEO companies promise "guaranteed top results" and "Transmission of 500 000 search engines and directories."
In an attempt to help some people avoid paying unnecessary optimization for search engines, I would like to share what I've achieved a very good placement in search engines, this site as well as customer sites.
First, let me say that all SEO consultants there are crooks - there are many reputable companies in the industry. However, no promises "guaranteed results", "presentation to 500 000 search engines and directories", "instant results" or "top posts" is probably a scam. It is not possible anyone can guarantee that your site is the number one result unless they effectively control the results of search engines, or if the highest rank is a word or phrase that does exists on your site, of course.
What strikes me when I think through the steps I took to get a good placement on search engines is how much SEO has in common with the accessibility, usability and high quality markup - the principles of web standards. This is actually even better by making your site more accessible and useful to humans, and using valid, semantic markup, you can also make it more attractive to search engine spiders.
I will consider the guidelines in this basic level of SEO - Try this first, and if you're not getting the results you want, you can look into getting help from a reputable search engine optimization company. If you contact someone for optimizing your site, ask them what they are doing on your site. If they suggest any kind of shady methods to be very careful. They can get you penalized or even banned the search engine indexes. On the other hand, if their advice includes what I refer here, probably do a good job.
There Are No Shortcuts
I'll start with the bad news if you are looking for a quick and easy to get excellent results. No one. Instead, we hope to work hard, especially when it comes to your site content.
You also need patience. The results do not come overnight. If you are working in a better position in search engines at the site of a client, you should probably explain this from the beginning.
Write Good Content
This is probably the most important thing to do if you want to be on web pages. Although the site is technically perfect for search engine robots do not do any good unless you also fill it with good content. Yes, indeed!
Good content to me is the text that is factually and grammatically correct, though not necessarily all types of sites. Each site has all the content is unique and / or specific enough to appeal to people. More specifically, it is useful for people to find your site.
Good content brings return visitors. repeat visitors, as the content of the final link to the site, and have a lot of incoming links is a good search engine rankings, especially if these links are from sites of high rank.
It is closely related to the contents of the good content is fresh. The addition of new content on a regular basis, you give your visitors reason to return. Search engine robots will also visit your site more often, when you realize that you update regularly, which means that you add new content indexed faster.
When working with clients, creating high quality content is rarely responsible for a web designer. Often the client wants to write their own copy, which is fine if you are good at it, and the need to add new content. In my experience, is rare. If possible, try to convince the customer to understand that they should hire someone to help them write or at least have someone to help them change what they wrote. In any case, make them understand that they can not expect consistently high rankings without good content.
Think About The Spelling
If you write in English, you're probably aware of the differences in spelling between American and British English. Color vs. color, optimization vs. optimization, etc. There are also many words that are often misspelled (this applies to all languages).
I do not like the idea of ??intentionally misspelling words, it goes against my definition of "good content." If the spelling words or more commonly misspelled words are an important part of their content, keywords, ie consider adding a glossary or similar spellings are most common on the page.
Write Descriptive Page Titles
By making your page titles simple, descriptive and accurate but it will be easier for search engines to know what each page is about people and scanning through search results to quickly determine if the document contains what 'they look. The page title is also what is used to link to your site from search results.
Therefore, the title element is one of the main page. Some argue that it is the most important element.
When it comes to order in the text of the title, I noticed that it works fine as follows:
Document title | Section name | Site or company name
On the basis of a discussion here some time ago, it is probably one of the best title available text formats. Again, accessibility and SEO work.
Whatever you do, do not use the same title text for all documents. Thus, it will be much more difficult for search engines, browsing through the results of research and visitors to quickly find what document is about.
The Use Of Real Values
Use the h1 - h6 elements for headings. Using graphics for headings may let you use any font you want, but search engines are not much attention. Even if you (if necessary) Use the alt attribute to specify alternate text for heading images, that text will not be as important as the actual text in a head. In my experience, it is true even if the images are inside heading elements. If you know otherwise, please tell.
If you can not use the text of the image, or see the different Flash replacement techniques that are available. Note that there may be a small risk that this entails. Techniques involves replacing the image hide the text, it is theoretically possible that the search engines to penalize. At this point the risk appears to be very thin, but not saying he will not warn you if this happens.
Use The Search Engine Friendly URLs
Avoid using a dynamically generated URL query string to the server knows what data to retrieve from a database. The robots of search engines may have problems with this type of URL - you can stop at a question and not even see the query string.
Use a search engine, readable URLs instead. This will help both your ranking and your users. I have seen incredible improvements in the search engines simply by changing the URL of the site system.
Editing and rewriting the URL of the site can be a little 'complicated, and some CM systems is more difficult than others to implement. It 'worth it though. A couple of resources to help improve the URL:
Use Valid, Semantic Markup, Lean, And Accessible
Most browsers have advanced capabilities to decode the tag soup mess that is used instead of HTML in most existing sites. You can not trust robots search engines to the same extent. Validate HTML tags and avoid the presentation - use as trademarks lean and clean as possible. By increasing the proportion of marked content, you can make your site faster and more attractive to search engines.
High Quality Markup Will Help Improve Your Rankings.
engine spiders to find your way around it. Remember that Google is blind, even if you do not care about blind people who use your site (you should), you still want it is available. This means you must use real headings, paragraphs and lists, and avoid anything that might disrupt the robots of search engines.
Flash and JavaScript are fine, as long as they do not need to navigate the site and get important information. Do not hide your content inside Flash files, or behind the funky JavaScript navigation. Browse the site such as Lynx and graphics, CSS, JavaScript and Flash off. If this gives you problems, it can cause problems for search engine spiders.
Post Carefully
Often a bit 'over-estimated, to make the directory sites and search engines can be useful, especially if the site is new and has not yet been taken by Google and others. Go ahead and submit to Google. It does not hurt, but it is likely that Google will find you anyway.
Two indexes, you may want to Yahoo Directory and Open Directory Project. Be patient - it will probably take several weeks for your materials can be managed, if you pay them a list.
Do Not Try To Fool Search Engines
Do not use cloaking, link farms, keyword stuffing, alt text spamming or other questionable methods. They may work for some time, if you're lucky, but in danger of neglect or even banned by search engines, you do not want.
Search engines want their results are accurate and they do not like it when people try to deceive them. Just do not.
Avoid Using Frames
Although it is possible to provide solutions that allow search engines robots to explore sites based on images, the frame is still creating problems for those who find your site through search engines.
When someone clicks on a link to a search result to a site in frames, which fall into a document of orphans out of their parent frameset. It is very likely to cause confusion, since in many cases, vital parts of the site, such as navigation links, will be absent.
Some sites use JavaScript or server-side script to redirect anyone who tries to upload a document outside of its parent frameset to the homepage of the site. There is something very simple to use hostile and he certainly did not help people who visit your site. Just lose frames. They are bad for usability anyway.
Be Careful With Browser Detection
If you need to use some kind of browser detection, make sure that does not break when a search engine spider (or any agent other unknown user) is long. If spiders can not enter, was not found. I saw this happen in the sites of very large companies.
Do Not Waste Your Time On Meta Tags
Most search engines do not place any great value to the content of meta tags anymore. They have been used much too many spammers. I suggest using the meta description element, but that's all. The key words can not hurt, but they rarely work, so they are generally not worth it.
Some search engines use the content of the meta description element to describe your site in the results of their programs, whether it is possible that the unique content and description for each document.
