How Can Improve Keyword Quality Score? ( How to Reduce CPC in Adword )

 How do I improve my keyword's Quality Score? :

Optimization is the best way to increase performance of your keywords without increasing costs. If your quality is low, you can use keywords, ads or landing pages that are not targeted or relevant as they could be. This may mean more cost per click and a potentially poor return on investment.You can find out what needs to be improved, go to the Keywords tab of your account and make the diagnosis keyword.

Wht is Negative Keyword in Adword ? ( How to Use Negative keywords)

  What is Negative Keyword in Adword ? :  

Negative keywords are an essential element of a successful keyword search. Adding a negative keyword to your ad group or campaign means that your ads do not show for searches that contain that term. By filtering out unwanted impressions, negative keywords can help you achieve the most appropriate prospects, reduce your cost per click (CPC) and increase your ROI.

For Example :

The trial negative keyword-free would prevent your ads from appearing on any search containing the terms free and trial. It would not prevent your ads from showing on variations of these terms, however. It would also not prevent your ads from showing on searches containing only one of these terms.

How to use Negative Keyword in Adword :

Adding keywords to your ad in the same way as any other descriptor. The only difference is that they are added to the section 'Negative Keywords', below the main keywords in the table. You can also add negative keywords at the campaign level.

Keyword Tool and the search report has two ways to find potential negative keywords for your ad group.

You can also add negative keywords lists of negative keywords that can be used for several seasons. Learn how to create lists of negative keywords.You can prevent entire campaigns from showing on a certain query by applying negative keywords. (Key words contain negative "-". In front of the keyword), for example, the negative "luxury", keyword, says the AdWords system not to show your ad for any search containing the term "luxury".

By filtering out unwanted impressions, negative keywords can help you achieve the most appropriate prospects, reduce your cost per click (CPC) and increase ROI. In this way, you can generate impressions are very focused on the network sites for posting on the Google Network.

How do I add, Edit, or Delete Negative keywords ? :

 You can apply negative keywords at the ad group and campaign. Adding a negative keyword at the ad indicates that the term does not affect ads in the ad group. A keyword will apply to all negative campaign ads in all ad groups within that campaign.
Negative keywords work a little differently in the Google Network is showing the results pages. In search pages, keywords prevent your ad from appearing for a specific research mandate. In the ad network, our system compares the keyword content sites where your ads may appear. If your negative keywords match the content of a particular location, your ad is less likely to appear on this page.

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Webcare Worldwide Online Marketing Firm In London (UK). Webcare Worldwide IT Company Provided Various IT Services Like Search Engine Optimization (SEO) UK, Website Designing & Development Company UK

What is Cloaking in Search Engine Optimization - Black Hat SEO (Search Engine Optimization)

Various Way of Cloaking Methods (Search Engine Optimization)



Cloaking generally means to Represent Differ version of web page contents from of search engines to search automatic visitors and real time visitors based on their browser's user agent or Internet Protocol (IP) address. It's a deceptive method used to cheat search engines in order to rank well for desired keywords.

Do not always but in mostly of the cases, cloaking is also used to trick users to visit certain websites based on their description in search engines. For example a user searching for some product may click on a website in search engine based on its description and title but the final website will not be the one described in SERP's. It will be a totally different one. Therefore, these practices that are designed to manipulate search engines and deceive users by directing them to sites other than the ones they selected, and that provide content solely for the benefit of search engines should be avoided.



IP address Cloaking - method has a different content, based on the determination of IP addresses. Search engines such as IP address will be shown a version of a web page and any other IP address will be shown on the second version.

User-Agent Cloaking - method to produce different versions of the site is based on User-Agent. For example, search engines & or use different versions of browsers are served with a variety of content on a web page.

HTTP_REFERER Header Cloaking - if a user is coming from a certain website (e.g. clicking a link from search results or a website) they will be presented a different version of a website based on the HTTP_REFERER header value.

HTTP Accept-Language Header Cloaking - can be used to show the different versions of the site is language-based web browser to give them a chance to language menu.


JavaScript Cloaking - users with JavaScript-enabled browser, a version will be shown when users have disabled JavaScript (such as search engines) is the second version of the site.


Finally, cloaking can be a dangerous thing so be careful while using it

SEO (Search Engine Optimization) UK (United Kingdom)

SEO is offered as a service at Affordable prices, please Confirm us for a SEO quote, you can find out more about our SEO service by visiting our search engine optimisation page.

Our Team  design and develop your website with SEO (Search engine optimisation) included, website Revamp also includes  SEO Activity.

SEO (Search Engine Optimization) or (SEM) search engine marketing is needed if you Quick to get high rankings on search engines.like Google, Yahoo, MSN, and Bing, Searching in google now for any given keyword will show a list of thousands or millions of web sites all of which have that keyword on their website.SEO UK

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Our Technology

We are experienced in internet technologies and have skills and experience in programming for both UNIX and Windows platforms. Our core strength is Wordpress,Xcart,Zen-cart,Os-commerce,Magento, Modx,Vivvo,Joomla, ASP.NET,.Net and LAMP (Linux, Apache, MySQL, and PHP) & AJAXtechnology.

All our projects are run on an in built customized PMS (Project Management System) tool. Our prime aim is to keep all our partners and clients in their comfort zone. Each client is authenticated with a user name and a pass word to post their comments, issues, file up-loadings, comments etc. It is basically a centralized Project monitoring tool. Postings done by the development center on respective projects, by default are diverted to the respetive client's personal e-mail ID's too.
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Photoshop, Illustrator, Corel Draw, Painter, FireWorks, 3D Studio Max
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Integration with Open Source Software

About Webcare Worldwide

Welcome Aboard

Prior forming WCW, Madhu was a Senior Accounts Manager with a renowned IT group IPW (New Jersey), a company into software development and resource out-sourcing. In his first six months, he increased the firm's marketing revenues by remarkable performance. He was involved in exploring joint venture opportunities with companies and groups. He managed a diverse project portfolio, including market analysis studies, product feasibility profiles, and customer satisfaction measurement. Previous to this, Madhu held various positions in International Sales & Marketing, Business Development, and trading companies within India.

Madhu holds a Master of Business Administration degree in Marketing & International Business, with a Bachelor of Arts degree in Humanitarian. He is fluent in languages, and is able to conduct business deals with comfort when we talk about the web applications and web marketing.

Webcare Worldwide is your one-stop IT service provider. We have always believed in adopting the latest technology to keep the level of our expertise always on the top. Our mission has always been to keep client focused, to understand their business needs and to provide them the best solution within the budget of the clients. 

We understand that business and technical challenges require a distinct approach. We have the experience and expertise to create a complete solution for your organization. Today, we have business presence in the UK, US and Australia. 

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