Wht is Negative Keyword in Adword ? ( How to Use Negative keywords)

  What is Negative Keyword in Adword ? :  

Negative keywords are an essential element of a successful keyword search. Adding a negative keyword to your ad group or campaign means that your ads do not show for searches that contain that term. By filtering out unwanted impressions, negative keywords can help you achieve the most appropriate prospects, reduce your cost per click (CPC) and increase your ROI.

For Example :

The trial negative keyword-free would prevent your ads from appearing on any search containing the terms free and trial. It would not prevent your ads from showing on variations of these terms, however. It would also not prevent your ads from showing on searches containing only one of these terms.

How to use Negative Keyword in Adword :

Adding keywords to your ad in the same way as any other descriptor. The only difference is that they are added to the section 'Negative Keywords', below the main keywords in the table. You can also add negative keywords at the campaign level.

Keyword Tool and the search report has two ways to find potential negative keywords for your ad group.

You can also add negative keywords lists of negative keywords that can be used for several seasons. Learn how to create lists of negative keywords.You can prevent entire campaigns from showing on a certain query by applying negative keywords. (Key words contain negative "-". In front of the keyword), for example, the negative "luxury", keyword, says the AdWords system not to show your ad for any search containing the term "luxury".

By filtering out unwanted impressions, negative keywords can help you achieve the most appropriate prospects, reduce your cost per click (CPC) and increase ROI. In this way, you can generate impressions are very focused on the network sites for posting on the Google Network.

How do I add, Edit, or Delete Negative keywords ? :

 You can apply negative keywords at the ad group and campaign. Adding a negative keyword at the ad indicates that the term does not affect ads in the ad group. A keyword will apply to all negative campaign ads in all ad groups within that campaign.
Negative keywords work a little differently in the Google Network is showing the results pages. In search pages, keywords prevent your ad from appearing for a specific research mandate. In the ad network, our system compares the keyword content sites where your ads may appear. If your negative keywords match the content of a particular location, your ad is less likely to appear on this page.